Details

A talk from BarCampLondon 6 at the Guardian's offices, 28th March 2009. In which I discuss Tweleted, give some advice on how not to run viral marketing campaigns, and — live on stage — call up a spammer and get the audience to shout at him.

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Frequently Asked Questions

Why have you removed all the personal details from this video?

Spam - particularly invasive spam like this that abuses the web trust relationship - really annoys me. But that doesn't mean that someone doing that deserves to have their personal information splashed around the web. An eye for an eye is not a good guiding principle for life.

Who is it, though? You can tell me.

Not saying. In the talk, to a fairly small audience of people who weren't recording it, I was happy to; but the web rarely forgets things like this, and it just wouldn't be fair.

Wimp.

Possibly. I'd rather like to follow the golden rule here; I wouldn't like someone to splash something like this all over the web about me, so I'm not doing it in return.

But you still called him.

I'll make an exception when it's really funny.

I want to berate you! Or applaud you! Or both!

Email me!